Here we will explain you why content marketing is SO important in your digital marketing strategy and why localize this content to the local market can just make a huge difference on the impact.
What is content marketing and what does a content marketing strategy involve?
Thanks to this marketing technique you will be able to work on the user’s entire purchase cycle. That is, the process a person goes through from the moment they realise they have a need until they decide to buy a product/service to solve it.
In this process it is key to awaken their interest with the perfect information at the ideal moment. So you will need different content to answer your buyer persona’s questions at any stage of the buying cycle.
Thanks to this marketing technique you will be able to work on the user’s entire purchase cycle. That is, the process a person goes through from the moment they realise they have a need until they decide to buy a product/service to solve it.
In this process it is key to awaken their interest with the perfect information at the ideal moment. So you will need different content to answer your buyer persona’s questions at any stage of the buying cycle.
What are the advantages of content marketing?
Reducing the cost of customer acquisition, making your brand more relevant and increasing lifetime value are just some of the benefits enjoyed by those who know what content marketing is. In addition, successfully implementing a content marketing strategy delivers advantages such as the following four:
- It increases your brand’s notoriety and brand awareness. Your content consolidates you as an authority on the subject. You become a reference in the sector and that makes your brand name familiar to potential customers. When deciding to buy a product or hire a service, they are more likely to turn to the person they know best.
- Increase organic traffic to your website/blog. This is something you achieve when the value of your audience’s content is recognised by Google, which places you on the first page of search results. From there, you make it easy for those who access the internet looking for answers to find you.
- It increases engagement with your audience and helps educate your visitors. Your continuous publications get users to visit your page/blog more frequently. As you educate them with your content, you gain in closeness with them. In the end, they become advocates of your brand, evangelists at best.
Increase your database and your page conversion. Quality content attracts visitors who will leave you their details in exchange for being able to download ebooks, infographics or tests. This way, as your traffic grows, the number of conversions also increases, making you gain leads for your database as well.
Why should you start working on content marketing?
You have probably already heard or read about content marketing on more than one occasion. And indeed, in recent years this technique has been gaining more and more followers due to its user-friendly nature, but above all because it fulfils a series of conditions that please Google:
- Fresh content due to the constant renewal of articles on the blog.
- Relevant information for the user, which the user shares through social networks.
- The user is the focus and the text is oriented to the user’s understanding of a topic, not to the placement of keywords.
This does not imply that when launching a content marketing campaign you have to forget about SEO. In fact, there is a very close relationship between one thing and the other because content marketing allows you to work on many different keywords. And this translates into an increase in your chances of appearing in search results.